Marks of excellence : the history and taxonomy of trademarks / Per Mollerup.
This critical exploration of trademarks provides an extensive source of international marks, together with a thorough explanation of their meaning and history. The author traces the origin of the trademark, and then discusses its development, style, classification and contemporary relevance.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Phaidon,
1998.
|
| Edition: | Revised edition. |
| Subjects: |
MARC
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| 100 | 1 | |a Mollerup, Per, |d 1942- |e author. |9 393843 | |
| 245 | 1 | 0 | |a Marks of excellence : |b the history and taxonomy of trademarks / |c Per Mollerup. |
| 250 | |a Revised edition. | ||
| 264 | 1 | |a London : |b Phaidon, |c 1998. | |
| 264 | 4 | |c ©1997 | |
| 300 | |a 240 pages : |b illustrations (some colour) ; |c 30 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Originally published: 1997. Revised and reprinted: 1998. | ||
| 504 | |a Includes bibliographical references (pages 231-233) and index. | ||
| 505 | 0 | |a Introduction -- History -- Function -- Communication -- Taxonomy -- Motifs -- Development. | |
| 520 | 0 | |a This critical exploration of trademarks provides an extensive source of international marks, together with a thorough explanation of their meaning and history. The author traces the origin of the trademark, and then discusses its development, style, classification and contemporary relevance. | |
| 588 | |a Machine converted from AACR2 source record. | ||
| 650 | 0 | |a Trademarks |x History |9 654106 | |
| 650 | 0 | |a Business names |x History |9 654111 | |
| 650 | 0 | |a Logos (Symbols) |9 328669 | |
| 650 | 0 | |a Commercial art |9 315714 | |
| 650 | 0 | |a Corporate image |9 316220 | |
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