The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gurhan-Canli, Joseph R. Priester.
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Philadelphia, Pa. :
Open University,
2002.
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Series: | Applying social psychology.
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Subjects: |
Physical Description: | x, 222 p., ill. ; 23 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0335207235 0335207227 (pbk.) |