Fostering sustainable behavior : an introduction to community-based social marketing /

Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie Mohr and William Smith.

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Bibliographic Details
Main Authors: McKenzie-Mohr, Doug, 1959-, Smith, William A. (William Arthur) (Author)
Format: Book
Language:English
Published: Gabriola Island, BC : New Society Publishers, 1999.
Subjects:
Environmental responsibility > Citizen participation
Environmental responsibility > United States > Citizen participation.
Social marketing.
Social change.
Sustainable development > Psychological aspects
Description
Physical Description:xiii, 160 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references (pages 140-149).
ISBN:0865714061
9780865714069
Availability

City Campus

  • Call Number:
    303.484 MCK
    Copy
    Available - City Campus Main Collection
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