Improving survey questions : design and evaluation / Floyd J. Fowler, Jr.
"What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were desig...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
[1995]
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| Series: | Applied social research methods series ;
v. 38. |
| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | "What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically."--Publisher description. |
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| Physical Description: | viii, 191 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references (pages 184-188) and index. |
| ISBN: | 0803945825 9780803945821 0803945833 9780803945838 |