Branding : the power of market identity /

Branding : the power of market identity / by David E. Carter ; with an introduction by Jeffrey F. Rayport.

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Bibliographic Details
Main Author: Carter, David E. (Author)
Format: Book
Language:English
Published: New York, N.Y. : Hearst Books International, 1999.
Subjects:
Branding (Marketing)
Brand name products > Management
Corporate image
Logos (Symbols)
Description
Physical Description:183 pages : chiefly illustrations ; 26 cm
Bibliography:Includes bibliographical references (page 183) and index.
ISBN:0823066312
9780823066315
0688167136
9780688167134
Availability

City Campus

  • Call Number:
    658.827 CAR
    Copy
    Available - City Campus Main Collection
  • Call Number:
    658.827 CAR
    Copy
    Available - City Campus Main Collection
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