Market orientation pricing and perceived performance /

Market orientation pricing and perceived performance / principal authors Brendan Gray, Phil Matheson ; co authors Biljana Juric [and others].

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Bibliographic Details
Main Authors: Gray, Brendan J. 1954- (Author), Matheson, Philip K. (Philip Keith), 1965- (Author)
Corporate Authors: University of Otago. Department of Marketing, New Zealand Marketing Management Research Programme
Other Authors: Juric, Biljana
Format: Book
Language:English
Published: Dunedin, N.Z. : New Zealand Marketing Management Research Programme, 1996.
Series:New Zealand Marketing Management Research Programme (Series) ; 3.
Subjects:
Marketing research > New Zealand
Marketing > New Zealand > Management
Description
Item Description:CONTRIBUTED CATALOGUING.
"October 1996.".
Physical Description:56 pages : illustrations ; 30 cm.
Bibliography:Includes bibliographical references.
ISBN:187716500X
9781877165009
Availability

City Campus

  • Call Number:
    658.800993 GRA
    Copy
    Available - City Campus Main Collection
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