Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge & Jeremy Walton.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave,
2001.
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| Subjects: |
| Physical Description: | vi, 178 p. ; 24 cm. |
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| Audience: | Richard Lindroos -- |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0333925408 (cloth) |