The 22 immutable laws of branding : how to build a product or service into a world-class brand /

The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.

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Bibliographic Details
Main Authors: Ries, Al (Author), Ries, Laura (Author)
Format: Book
Language:English
Published: New York : HarperBusiness, [1998]
Edition:First edition.
Subjects:
Brand name products > Management
Description
Item Description:Includes index.
Physical Description:viii, 181 pages : illustrations ; 22 cm
Audience:386514 : David Bibby.
ISBN:0887309372
9780887309373
Availability

City Campus

  • Call Number:
    658.827 RIE
    Copy
    Available - City Campus Main Collection
  • Call Number:
    658.827 RIE
    Copy
    Available - City Campus Main Collection
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