Creating corporate reputations : identity, image, and performance /

Creating corporate reputations : identity, image, and performance / Grahame Dowling.

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Bibliographic Details
Main Author: Dowling, Grahame R. (Author)
Format: Book
Language:English
Published: Oxford : Oxford University Press, 2001.
Subjects:
Corporate image
Corporations > Public relations > Case studies
Brand name products > Management
Description
Physical Description:xx, 299 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0199252203
9780199252206
Availability

City Campus

  • Call Number:
    659.2 DOW
    Copy
    Available - City Campus Main Collection
  • Call Number:
    659.2 DOW
    Copy
    Available - City Campus Main Collection
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