Twentieth century design / Jonathan M. Woodham.
"The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design hi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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Oxford ; New York :
Oxford University Press,
1997.
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| Series: | Oxford history of art.
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| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | "The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history which emerges is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces."--Publisher description. |
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| Physical Description: | 288 pages : illustrations (some colour) ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 258-273) and index. |
| ISBN: | 0192842471 9780192842473 0192842048 9780192842046 |