Brandwatching : lifting the lid on the phenomenon of branding /

Brandwatching : lifting the lid on the phenomenon of branding / Giles Lury.

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Bibliographic Details
Main Author: Lury, Giles (Author)
Format: Book
Language:English
Published: Dublin : Blackhall Pub, 1998.
Subjects:
Trademarks
Brand name products
Brand name products > Management
Branding (Marketing)
Description
Physical Description:xiii, 157 pages, plates : illustrations (some colour) ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:1901657345
9781901657340
Availability

City Campus

  • Call Number:
    658.827 LUR
    Copy
    Available - City Campus Main Collection
  • Call Number:
    658.827 LUR
    Copy
    Available - City Campus Main Collection
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