Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
"Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, c...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2003.
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| Series: | Advertising and consumer psychology.
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| Subjects: |
| Summary: | "Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consumer psychology, advertising, marketing, cultural studies, and visual communication."--BOOK JACKET. |
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| Item Description: | Description based on print version record. |
| Physical Description: | xxi, 436 pages : illustrations (some colour) ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0805842020 9780805842029 |