Brand failures : the truth about the 100 biggest branding mistakes of all time /

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

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Bibliographic Details
Main Author: Haig, Matt
Format: Book
Language:English
Published: London : Kogan Page, 2003.
Subjects:
Product management
Description
Physical Description:256 p. ; 24cm.
ISBN:0749439270 :
Availability

City Campus

  • Call Number:
    658.827 HAI
    Copy
    Available - City Campus Main Collection
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