Business the Sony way : secrets of the world's most innovative electronics giant / Shu Shin Luh.
"Business the Sony Way tells the story of Sony's past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, it serves as a case study of how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the fu...
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Capstone,
2003.
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| Series: | Bigshots.
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| Subjects: |
| Summary: | "Business the Sony Way tells the story of Sony's past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, it serves as a case study of how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can build a company from the humblest of beginnings into a global giant, with operating revenues of more than US$50 billion and close to 170,000 employees."--BOOK JACKET. |
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| Physical Description: | xvi, 288 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470820977 9780470820971 |