Buzz : harness the power of influence and create demand /

Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly.

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Bibliographic Details
Main Authors: Salzman, Marian L. (Author), Matathia, Ira (Author)
Other Authors: O'Reilly, Ann
Format: Book
Language:English
Published: Hoboken, N.J. : J. Wiley, [2003]
Subjects:
Advertising.
Marketing.
Demand (Economic theory)
Description
Physical Description:x, 246 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0471273457
9780471273455
Availability

City Campus

  • Call Number:
    658.8 SAL
    Copy
    Available - City Campus Main Collection
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