Managerial economics for decision making / John Adams and Linda Juleff.
"Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in managerial economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2003.
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Subjects: | |
Online Access: | Contributor biographical information |
Summary: | "Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in managerial economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimises the use of maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning."--BOOK JACKET. |
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Physical Description: | xiii, 343 pages : illustrations ; 25 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 0333961110 9780333961117 |