The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.
"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who woul...
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| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Ind. :
New Riders Pub.,
2003.
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| Edition: | First edition. |
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| Summary: | "Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET. |
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| Item Description: | The title proper, other title information, and statement of responsibility spread into four pages. "AIGA"--Cover. Includes index. |
| Physical Description: | 178 pages : illustrations ; 21 cm |
| ISBN: | 0735713308 9780735713307 |