Crisis leadership : planning for the unthinkable / Ian Mitroff.
"From product defects to environmental disasters—almost every day a new corporate crisis hits the headlines. In the majority of cases the results are disastrous: costly and time-consuming efforts to establish a positive public image can be wiped out in seconds. The inadequate, and often damagin...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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Hoboken, NJ :
Wiley,
[2004]
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| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | "From product defects to environmental disasters—almost every day a new corporate crisis hits the headlines. In the majority of cases the results are disastrous: costly and time-consuming efforts to establish a positive public image can be wiped out in seconds. The inadequate, and often damaging, response of American business to such adversity proves that we don’t need better crisis management—we need crisis leadership. Ian Mitroff offers a new proactive approach that focuses on doing everything humanly possible to prevent crisis before they happen, rather than merely putting the best possible spin on the aftermath. In easy-to-read, accessible language, Mitroff presents the critical, key lessons that will help managers lead the organization through a major crisis.;"--Publisher description. |
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| Physical Description: | xv, 121 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471229180 9780471229186 0471452106 9780471452102 |