Strategic sport marketing /

Strategic sport marketing / David Shilbury, Shayne Quick and Hans Westerbeek.

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Bibliographic Details
Main Authors: Shilbury, David, 1958- (Author), Quick, Shayne (Author), Westerbeek, Hans (Author)
Format: Book
Language:English
Published: Crows Nest., N.S.W. : Allen & Unwin, [2003]
Edition:Second edition.
Series:Sport management series.
Subjects:
Sports > Marketing
Sports sponsorship
Sports > Economic aspects
Description
Item Description:Previous ed.: 1998.
Physical Description:xii, 340 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 317-325) and index.
ISBN:1865089184
9781865089188
Availability

South Campus

  • Call Number:
    796.0698 SHI
    Copy
    Available - South Campus Main Collection
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