Key concepts in marketing / Jonathan Sutherland and Diane Canwell.
"Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire :
New York : Palgrave Macmillan,
2004.
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| Series: | Palgrave key concepts.
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| Subjects: | |
| Online Access: | Table of contents Contributor biographical information |
| Summary: | "Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about."--Publisher description. |
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| Physical Description: | ix, 310 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 140391527X 9781403915276 1403932107 9781403932105 |