Selling good design : promoting the early modern interior / by Marilyn F. Friedman.

"Designers now have at their fingertips an invaluable reference: an illustrated history of modern furnishings and interior design from period rooms of the early twentieth century. Ikea, eat your heart out: Macy's, Lord & Taylor and others designed exhibits in the 1920s with mock living...

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Bibliographic Details
Main Author: Friedman, Marilyn F., 1945- (Author)
Format: Book
Language:English
Published: New York : Rizzoli International Publications, 2003.
Subjects:
Description
Summary:"Designers now have at their fingertips an invaluable reference: an illustrated history of modern furnishings and interior design from period rooms of the early twentieth century. Ikea, eat your heart out: Macy's, Lord & Taylor and others designed exhibits in the 1920s with mock living rooms, bedrooms, and even kitchens to display and sell modern furnishings and decorative objects.Marilyn Friedman's text and accompanying period photographs describe in detail the exhibits held by Macys, Lord & Taylor, B. Altman, and Wanamaker's to popularize modern design. Macy's, in particular, worked closely with the Metropolitan Museum of Art to select designers and display works of modern design by Gio Ponti, William Lescaze, and Paul Frankel as part of the exhibits. More than 120 photographs illustrate period furnishings and decorative objects by European and American designers, providing a visual feast for interior designers, art lovers, and collectors."--Publisher description.
Physical Description:160 pages : illustrations (some colour) ; 28 cm
Bibliography:Includes bibliographical references and index.
ISBN:084782585X
9780847825851
0847825450
9780847825455
Availability

City Campus

  • Call Number:
    747.09042 FRI
    Copy
    Available - City Campus Main Collection
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