Ten deadly marketing sins : signs and solutions / Philip Kotler.
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing effo...
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| Format: | Book |
| Language: | English |
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Hoboken, N.J. :
Wiley,
[2004]
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| Summary: | "Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--BOOK JACKET. |
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| Physical Description: | 152 pages ; 23 cm |
| ISBN: | 0471650226 9780471650225 |