Contemporary strategic management / Richard Pettinger.
"Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Balsingstoke, Hampshire ; New York :
Palgrave,
2004.
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| Subjects: |
| Summary: | "Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--BOOK JACKET. |
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| Physical Description: | xxiv, 520 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 505-506) and index. |
| ISBN: | 1403913277 9781403913272 |