CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk.
"CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of business. CRM's big punch is its abili...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2004]
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| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | "CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of business. CRM's big punch is its ability to strengthen these high-impact areas - those parts that comprise the unique competitive advantage of a business." "CRM Unplugged is for CEOs, other senior managers (such as VPs), and project managers."--BOOK JACKET. |
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| Physical Description: | xviii, 205 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471483044 9780471483045 |