CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk.
"CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of business. CRM's big punch is its abili...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2004]
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| Subjects: | |
| Online Access: | Contributor biographical information |
MARC
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| 245 | 1 | 0 | |a CRM unplugged : |b releasing CRM's strategic value / |c Philip Bligh, Douglas Turk. |
| 264 | 1 | |a Hoboken, N.J. : |b Wiley, |c [2004] | |
| 264 | 4 | |c ©2004 | |
| 300 | |a xviii, 205 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |g 1. |t A new, more strategic approach to CRM -- |g 2. |t A review of CRM failures -- |g 3. |t Strategy first : aligning CRM with company strategy -- |g 4. |t Customer intelligence : the science of customer insight -- |g 5. |t Demand visibility and response -- |g 6. |t An enterprise-wide approach to CRM -- |g 7. |t Implementing CRM successfully -- |t Epilogue : the future of CRM. |
| 520 | 1 | |a "CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of business. CRM's big punch is its ability to strengthen these high-impact areas - those parts that comprise the unique competitive advantage of a business." "CRM Unplugged is for CEOs, other senior managers (such as VPs), and project managers."--BOOK JACKET. | |
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| 700 | 1 | |a Turk, Douglas, |e author. |9 1049256 | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley047/2003025014.html |
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