Don't think pink : what really makes women buy--and how to increase your share of this crucial market /

Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.

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Bibliographic Details
Main Authors: Johnson, Lisa, 1967- (Author), Learned, Andrea (Author)
Format: Book
Language:English
Published: New York : AMACOM, [2004]
Subjects:
Women consumers
Marketing.
Description
Physical Description:x, 230 pages ; 24 cm
Bibliography:Includes bibliographical references (page 223) and index.
ISBN:081440815X
9780814408155
Availability

City Campus

  • Call Number:
    658.834082 JOH
    Copy
    Available - City Campus Main Collection
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