Consumers / Eric Arnould, Linda Price, George Zinkhan.
"Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. C...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
[2004]
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| Edition: | Second edition. |
| Series: | McGraw-Hill/Irwin series in marketing.
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| Subjects: |
| Summary: | "Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples."--Publisher description. |
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| Physical Description: | xxv, 845 pages, 22 variously numbered pages : colour illustrations ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0072537140 9780072537147 0071214267 9780071214261 |