Attitudes and opinions / by Stuart Oskamp, P. Wesley Schultz.
"Attitudes and Opinions, Third Edition maintains one of the main goals of the original edition - breadth of coverage. Unlike competing texts, the first part of the book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of pu...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
L. Erlbaum Associates,
2005.
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| Edition: | Third edition. |
| Subjects: |
| Summary: | "Attitudes and Opinions, Third Edition maintains one of the main goals of the original edition - breadth of coverage. Unlike competing texts, the first part of the book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public opinion and polling, attitude formation, communication of attitudes and opinions, and the relationship between attitudes and behaviors, as well as theories and research on attitude change. Over 2,000 references support the book's scientific integrity." "Attitudes and Opinions' broad and interdisciplinary perspective makes this an ideal text in courses on attitudes, public opinion, survey research, or persuasion, taught in a variety of departments including psychology, communication, marketing, sociology, and political science."--BOOK JACKET. |
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| Physical Description: | xii, 578 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0805847693 9780805847697 |