Cognitive interviewing : a tool for improving questionnaire design / Gordon B. Willis.
"Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences as well as practice fields such as medicine, business and education, will also find this an...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
[2005]
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| Subjects: |
| Summary: | "Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences as well as practice fields such as medicine, business and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design."--BOOK JACKET. |
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| Physical Description: | xii, 335 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 299-319) and index. |
| ISBN: | 0761928049 9780761928041 |