Data and text mining : a business applications approach / Thomas W. Miller.
"Inside this book you will find a manager's introduction to Data and Text Mining. The emphasis is on business data, including information about firms and markets, products and prices, supplier actions and buyer responses. By focusing on business applications such as customer relationship m...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
[2005]
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| Subjects: |
| Summary: | "Inside this book you will find a manager's introduction to Data and Text Mining. The emphasis is on business data, including information about firms and markets, products and prices, supplier actions and buyer responses. By focusing on business applications such as customer relationship management, database marketing, market segmentation, sales forecasting, and more, you'll be shown just how Data and Text Mining results can be used to guide business decision making." "Written in a non-technical, non-mathematical style, this book is an excellent tool for any course where learning to make decisions based on real data is important."--BOOK JACKET. |
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| Physical Description: | xiii, 178 pages : charts ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 159-173) and index. |
| ISBN: | 0131400851 9780131400856 |