Destination marketing organisations / by Steven Pike.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
Elsevier,
2004.
|
| Edition: | First edition. |
| Series: | Advances in tourism research series.
|
| Subjects: |
| Item Description: | Steven Pike has lived and worked in New Zealand and Australia. He is presently with the School of Advertising, Marketing & Public Relations, Queensland University of Technology, Australia. |
|---|---|
| Physical Description: | 240 pages ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 197-219) and index. |
| ISBN: | 0080443060 9780080443065 |