The business of ethnography : strategic exchanges, people, and organizations / Brian Moeran.
"Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed li...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Berg,
2005.
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| Edition: | English edition. |
| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | "Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows instead, social structures strongly influence behavior."--BOOK JACKET. |
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| Physical Description: | xii, 225 pages ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 207-215) and index. |
| ISBN: | 1845201949 9781845201944 1845201957 9781845201951 |