Understanding consumer choice /

Understanding consumer choice / by Gordon R. Foxall.

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Bibliographic Details
Main Author: Foxall, G. R. (Author)
Format: Book
Language:English
Published: Basingstoke : Palgrave Macmillan, 2005.
Subjects:
Consumer behavior.
Consumers' preferences
Consumers > Attitudes
Marketing > Psychological aspects
Description
Physical Description:xvi, 262 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references (pages 233-254) and index.
ISBN:1403914923
9781403914927
Availability

City Campus

  • Call Number:
    658.8342 FOX
    Copy
    Available - City Campus Main Collection
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