Sport, culture and advertising : identities, commodities and the politics of representation / edited by Steven J. Jackson and David L. Andrews.
"Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2005.
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| Subjects: |
| Summary: | "Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport."--BOOK JACKET. |
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| Physical Description: | xi, 274 pages ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 041533991X 9780415339919 0415339928 9780415339926 |