Persuading people : an introduction to rhetoric / Robert Cockcroft and Susan Cockcroft.
"This practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the compl...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire :
Palgrave Macmillan,
2005.
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| Edition: | Second edition. |
| Subjects: |
| Summary: | "This practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills."--BOOK JACKET. |
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| Item Description: | Previous ed.: 1992. |
| Physical Description: | xiii, 258 pages ; 22 cm |
| Bibliography: | Includes bibliographical references (pages 241-250) and index. |
| ISBN: | 1403921822 9781403921826 |