Persuading people : an introduction to rhetoric / Robert Cockcroft and Susan Cockcroft.
"This practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the compl...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire :
Palgrave Macmillan,
2005.
|
| Edition: | Second edition. |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 005 | 20221101193326.0 | ||
| 008 | 050516r20051992enk b 001 0 eng d | ||
| 011 | |a BIB MATCHES WORLDCAT | ||
| 020 | |a 1403921822 |q pbk. | ||
| 020 | |a 9781403921826 |q pbk. | ||
| 035 | |a (ATU)b10973850 | ||
| 035 | |a (OCoLC)60408666 | ||
| 040 | |a EQO |b eng |e rda |c EQO |d IXA |d BAKER |d UKM |d YDXCP |d ATU | ||
| 050 | 4 | |a PN187 |b .C62 2005 | |
| 082 | 0 | 4 | |a 808.042 |2 22 |
| 100 | 1 | |a Cockcroft, Robert, |d 1939- |e author. |9 421030 | |
| 245 | 1 | 0 | |a Persuading people : |b an introduction to rhetoric / |c Robert Cockcroft and Susan Cockcroft. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Houndmills, Basingstoke, Hampshire : |b Palgrave Macmillan, |c 2005. | |
| 300 | |a xiii, 258 pages ; |c 22 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Previous ed.: 1992. | ||
| 504 | |a Includes bibliographical references (pages 241-250) and index. | ||
| 505 | 0 | 0 | |t Introduction : rhetoric defined -- |g 1. |t Personality and stance -- |g 2. |t Pathos and emotional engagement -- |g 3. |t Reason : the resources of argument -- |g 4. |t Reason : choice and judgement -- |g 5. |t The persuasive process -- |g 6. |t The persuasive repertoire -- |g 7. |t Practising persuasion -- |t Conclusion : fast forward -- |g App. A. |t More on the models -- |g App. B. |t Further rhetorical devices -- |g App. C. |t A finding list for rhetorical devices. |
| 520 | 1 | |a "This practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills."--BOOK JACKET. | |
| 588 | |a Machine converted from AACR2 source record. | ||
| 650 | 0 | |a Rhetoric |9 323409 | |
| 650 | 0 | |a Persuasion (Rhetoric) |9 322126 | |
| 700 | 1 | |a Cockcroft, Susan M., |e author. |9 1052624 | |
| 907 | |a .b10973850 |b 06-09-21 |c 27-10-15 | ||
| 942 | |c B | ||
| 945 | |a 808.042 COC |g 1 |i A292158B |j 0 |l cmain |o - |p $42.74 |q - |r - |s - |t 0 |u 26 |v 7 |w 2 |x 4 |y .i12197622 |z 29-10-15 | ||
| 952 | |0 0 |1 0 |4 0 |6 808_042000000000000_COC |7 0 |9 275175 |a C |b C |c cmain |d 2015-10-29 |g 42.74 |i i12197622 |l 27 |m 11 |o 808.042 COC |p A292158B |r 2022-05-02 00:00:00 |s 2022-04-11 |t 1 |v 42.74 |w 2021-10-31 |y B | ||
| 998 | |a b |a c |b 06-04-16 |c m |d a |e - |f eng |g enk |h 0 | ||
| 999 | |c 1156877 |d 1156877 | ||