Over the edge : how the pursuit of youth by marketers and the media has changed American culture / Leo Bogart.
"Drawing on his long experience as a researcher and practitioner in media and marketing, and using extensive documentation and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. He shows how m...
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| Format: | Book |
| Language: | English |
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Chicago :
Ivan R. Dee,
2005.
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| Summary: | "Drawing on his long experience as a researcher and practitioner in media and marketing, and using extensive documentation and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. He shows how media content aimed at young adults inevitably engages children as well. He describes how the threat of government regulation has prompted the film, television, music, and video-game industries to adopt systems that rate or label their output, but how the labels intended to keep children away from unsuitable content actually invite them to taste the forbidden fruit. And these same labels encourage media producers to introduce such content gratuitously." "Over the Edge is an analysis of a major American social problem, with surprising conclusions."--BOOK JACKET. |
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| Physical Description: | xii, 323 pages ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 275-305) and index. |
| ISBN: | 1566636337 9781566636339 |