International joint venture performance in south east Asia / Craig C. Julian.
"The book examines the factors influencing the marketing performance of International Joint Ventures (IJV) in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust partner's contributions and partner's n...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cheltenham :
Edward Elgar,
[2005]
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| Series: | New horizons in international business.
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| Subjects: |
| Summary: | "The book examines the factors influencing the marketing performance of International Joint Ventures (IJV) in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust partner's contributions and partner's needs." "International Joint Venture Performance in South East Asia provides the most comprehensive list of references on joint venture academic research to date with 60 pages of references on joint venture research. As such, this book will be invaluable to both academics and practitioners with an interest in international business research and the management of IJVs."--BOOK JACKET. |
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| Physical Description: | viii, 364 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1843760940 9781843760948 |