International joint venture performance in south east Asia / Craig C. Julian.
"The book examines the factors influencing the marketing performance of International Joint Ventures (IJV) in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust partner's contributions and partner's n...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cheltenham :
Edward Elgar,
[2005]
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| Series: | New horizons in international business.
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| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Trends and characteristics of international joint ventures
- 3. Performance of international joint ventures
- 4. Market characteristics and performance
- 5. Conflict
- 6. Commitment and performance
- 7. Product characteristics
- 8. Marketing orientation
- 9. Control
- 10. Trust
- 11. Partners' contributions
- 12. Partners' needs
- 13. Top management teams of international joint ventures
- 14. Equity joint ventures and the theory of the multinational enterprise
- 15. Investing in Thailand via joint ventures
- 16. Legal implications of investing in Thailand
- 17. A guide for managers of international joint ventures
- 18. Future research agenda for international joint ventures in South East Asia.