The next sustainability wave : building boardroom buy-in / Bob Willard ; foreword by L. Hunter Lovins.
"The Next Sustainability Wave analyses why companies have resisted sustainability strategies and focuses on strategies for persuading corporate leaders to go further. It describes two emerging drivers that promise to spur corporate commitment to sustainability strategies: a compelling business...
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| Format: | Book |
| Language: | English |
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Gabriola Island, BC :
New Society Publishers,
[2005]
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| Summary: | "The Next Sustainability Wave analyses why companies have resisted sustainability strategies and focuses on strategies for persuading corporate leaders to go further. It describes two emerging drivers that promise to spur corporate commitment to sustainability strategies: a compelling business case, and a 'perfect storm' of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders. The book applies effective selling techniques to reposition sustainability strategies as a means of achieving existing corporate ends, selling sustainability as a solution, a business strategy, and a catalyst for business transformation." "Designed for quick reading and reference - right pages furthering the argument, while left pages provide support materials - the book is especially useful for those wanting to convince busy executives and board members of the importance of sustainability."--BOOK JACKET. |
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| Physical Description: | xiii, 351 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 335-342) and index. |
| ISBN: | 0865715327 9780865715325 |