Handbook of visual communication research : theory, methods, and media / edited by Ken Smith [and others].
"This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual com...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2005.
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| Series: | LEA's communication series
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| Subjects: |
| Summary: | "This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline." "The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences."--BOOK JACKET. |
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| Physical Description: | xxii, 601 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0805841784 9780805841787 0805841792 9780805841794 |