Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy.
"East Asia and Southeast Asia are vast and complex regions, with a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potentials. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thoroug...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Armonk, New York ; London, England :
M.E. Sharpe,
[2006]
|
| Subjects: |
| Summary: | "East Asia and Southeast Asia are vast and complex regions, with a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potentials. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment."--BOOK JACKET. |
|---|---|
| Item Description: | Covering 18 countries, alphaetically arranged, from Australia toVietnam. |
| Physical Description: | xi, 712 pages : illustrations, maps ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 076560972X 9780765609724 |