Let them eat cake : marketing luxury to the masses-as well as the classes / Pamela N. Danziger.
"In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury "experience...
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| Format: | Book |
| Language: | English |
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Chicago, IL :
Dearborn Trade Pub.,
[2005]
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| Summary: | "In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury "experience" Danziger's research has determined consumers want. New luxury taps into a recent consumer psychology that goes beyond the product itself, she says. It's now about reaching a new level of experience, deeper meaning, richer enjoyment, and more profound feelings."--BOOK JACKET. |
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| Physical Description: | xix, 299 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 287-288) and index. |
| ISBN: | 0793193079 9780793193073 |