Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
"This book is invaluable for students, market researchers and research users alike. Comprehensive and accessible, it provides guidance on all the practical tasks involved in the creation and running of a project, and also looks at what the future holds for research into customer satisfaction.&q...
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| Format: | Book |
| Language: | English |
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London :
Kogan Page,
2005.
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| Series: | Market research in practice series.
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| Summary: | "This book is invaluable for students, market researchers and research users alike. Comprehensive and accessible, it provides guidance on all the practical tasks involved in the creation and running of a project, and also looks at what the future holds for research into customer satisfaction."--BOOK JACKET. |
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| Physical Description: | xiv, 258 pages ; 24 cm. |
| ISBN: | 0749443367 9780749443368 |