Multinationals and Asia : organizational and institutional relationships / edited by Alèxe Giroud, Alexander T. Mohr and Deli Yang.
"Asia is one of the most dynamic regions in the world, but with local business condition changing fast since the 1997 crisis, the strategies and roles of multinationals in the region have also had to evolve rapidly. This book presents new core concepts related to the management of relationships...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2005.
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| Series: | RoutledgeCurzon international business in Asia series.
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| Subjects: |
| Summary: | "Asia is one of the most dynamic regions in the world, but with local business condition changing fast since the 1997 crisis, the strategies and roles of multinationals in the region have also had to evolve rapidly. This book presents new core concepts related to the management of relationships in Asia by adopting an international business perspective and following a coherent theme around intra- and inter-organizational relationships, institutional relationships and relationships with stakeholders. In order to survive and maximize profitability in the region, it has become necessary for MNEs to establish new relationships with local organizations and institutions as well as change their approach to managing existing relations. To guide readers through this highly relevant and intricate phenomenon, Multinationals and Asia adopts a dynamic approach, focusing on MNEs themselves and the strategic challenges they face through the development and management of internal relationships in various; complex Asian environments. A series of chapters discusses core concepts of cooperative arrangements and management of internal networks. Relationships between MNEs, international and national institutions and other stakeholders are also addressed, with focus on careful selected themes such as innovation, intellectual property rights, labor relations and governance mechanisms.This edition is an essential reader for top management leaders, senior economic analysts, policy makers, academic scholars and international business students interested in contemporary Asia."--Publisher description. |
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| Physical Description: | xvi, 224 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0415343232 9780415343237 |