The regional multinationals : MNEs and "global" strategic management / Alan M. Rugman.
"Although many firms label themselves "global," very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines firsthand data from multinationals and finds that most multinationals are strongly regional, with international operati...
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| Format: | Book |
| Language: | English |
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Cambridge, UK ; New York :
Cambridge University Press,
2005.
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| Summary: | "Although many firms label themselves "global," very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines firsthand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models, and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization, and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond."--BOOK JACKET. |
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| Physical Description: | xii, 276 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references (pages 257-269) and index. |
| ISBN: | 0521842654 9780521842655 0521603617 9780521603614 |