International business in an enlarging Europe / edited by Trevor Morrow [and others].
"With enlargement of the European Union in May 2004, the year witnessed the incorporation of 10 new member states. This enlargement presents significant economic, political and social challenges, but also provides major opportunities for collaboration between firms, governments and organization...
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Corporate Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2005.
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Series: | Academy of International Business (Series) (Palgrave Macmillan (Firm)).
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Subjects: | |
Online Access: | Contributor biographical information |
Summary: | "With enlargement of the European Union in May 2004, the year witnessed the incorporation of 10 new member states. This enlargement presents significant economic, political and social challenges, but also provides major opportunities for collaboration between firms, governments and organizations. This book provides unique insights into the likely impact on international business policy and practice following the dramatic changes to the context of the European marketplace."--Jacket. "With enlargement of the European Union in May 2004, the year witnessed the incorporation of 10 new member states. This enlargement presents significant economic, political and social challenges, but also provides major opportunities for collaboration between firms, governments and organizations. This book provides unique insights into the likely impact on international business policy and practice following the dramatic changes to the context of the European marketplace."--BOOK JACKET. |
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Item Description: | Selected papers presented at the 31st Annual Conference of the UK Chapter of the Academy of International Business held April 22-24, 2004 at the University of Ulster's Magee Campus. |
Physical Description: | xv, 236 pages : illustrations ; 24 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 1403947627 9781403947628 |