Service strategy : management moves for customer results / Jacques Horovitz.
"This book is a guide for senior managers and executives who believe that a sound service strategy is the best way to develop a sustainable competitive advantage."--BOOK JACKET.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow [England] :
Prentice Hall/Financial Times,
2004.
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| Edition: | Second edition. |
| Subjects: |
| Summary: | "This book is a guide for senior managers and executives who believe that a sound service strategy is the best way to develop a sustainable competitive advantage."--BOOK JACKET. |
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| Item Description: | Revised edition of: The seven secrets of service strategy. 2000. Includes index. |
| Physical Description: | xv, 205 pages : illustrations ; 24 cm |
| ISBN: | 0273675834 9780273675839 |