The future of men / by Marian Salzman, Ira Matathia, and Ann O'Reilly.

"As a result of complex social, biological, and economic influences, men are a market in flux. In this eye-opening look at the factors shaping the new definition of man, the trio of future trend analysis show that being male is not what it used to be. "M-ness" means much more today th...

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Bibliographic Details
Main Authors: Salzman, Marian L. (Author), Matathia, Ira (Author)
Other Authors: O'Reilly, Ann
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2005.
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Online Access:Contributor biographical information
Description
Summary:"As a result of complex social, biological, and economic influences, men are a market in flux. In this eye-opening look at the factors shaping the new definition of man, the trio of future trend analysis show that being male is not what it used to be. "M-ness" means much more today than it ever has: it means power shifts and more freedom for men. And marketers, advertisers, and businesses across all industries - from automobiles to cosmetics - must understand the trends that are shaping the needs of their male consumers." "In this tour, the future of men identifies the many causes for the change to the male experience and places them in historical context. The authors show how the role of men has evolved and what it means for business and our culture. From the stay-at-home dad to the metrosexual to the new macho revival, the future of men will revolutionize how we define and reach the "new" male market."--BOOK JACKET.
Physical Description:viii, 242 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references (pages 221-233) and index.
ISBN:1403968829
9781403968821
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Online

Contributor biographical information

City Campus

  • Call Number:
    305.30112 SAL
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