Social communication in advertising : consumption in the mediated marketplace /

Social communication in advertising : consumption in the mediated marketplace / William Leiss [and others].

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Bibliographic Details
Main Author: Leiss, William, 1939- (Author)
Format: Book
Language:English
Published: New York : Routledge, [2005]
Edition:Third edition.
Subjects:
Advertising > Social aspects
Description
Item Description:Previous edition: Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally, 1990.
Physical Description:x, 683 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references and index.
ISBN:0415966760
9780415966764
Availability

City Campus

  • Call Number:
    659.1042 LEI
    Copy
    Available - City Campus Main Collection
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